tag:blogger.com,1999:blog-18542739.post115689512603147662..comments2024-01-05T09:33:41.964-05:00Comments on Dare Generation Diary: Advertising failureGarret Overstreethttp://www.blogger.com/profile/09591273708913985060noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18542739.post-1156981053144100652006-08-30T18:37:00.000-05:002006-08-30T18:37:00.000-05:00I'm sorry for being so anal, but it doesn't beg th...I'm sorry for being so anal, but it doesn't beg the question. It may prompt the question or raise the question, but question begging is something else.<BR/><BR/><I> How could USA Today justify taking hundreds of thousands taxpayer dollars to run an ad that they know will increase teen drug use? </I><BR/><BR/>If someone offered me $100k and more teens got high because of it, I'd be all for it.beervolcanohttps://www.blogger.com/profile/03603730158515700742noreply@blogger.comtag:blogger.com,1999:blog-18542739.post-1156967733077673032006-08-30T14:55:00.000-05:002006-08-30T14:55:00.000-05:00Jason, you're right about the "one-for-one matchin...Jason, you're right about the "one-for-one matching" deal for the ads. However, the ONDCP still had to "spend over $100,000 in taxpaer money" in order to land this ad (even if they got a free one later on).LEAPhttps://www.blogger.com/profile/17658687931651891043noreply@blogger.comtag:blogger.com,1999:blog-18542739.post-1156967463527796812006-08-30T14:51:00.000-05:002006-08-30T14:51:00.000-05:00If I remember right, there's a federal law requiri...If I remember right, there's a federal law requiring that media outlets to match ONDCP advertising dollar-for-dollar with free space. That make the cost of this ad only $50K - which is uh, still more than I made last year.<BR/><BR/>A few links:<BR/>http://www.mediacampaign.org/publications/integr_plan/appen-g5.html<BR/>http://www.mediaaccess.org/filings/adcouncilfinal.pdf#search=%22federal%20advertising%20media%20outlets%20rate%20sheet%22<BR/>http://www.adcouncil.org/default.aspx?id=94Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18542739.post-1156956642722776572006-08-30T11:50:00.000-05:002006-08-30T11:50:00.000-05:00The fact is that a media outlet's advertising depa...The fact is that a media outlet's advertising department is far removed from the editorial department. The layout editors probably heartily agreed with the article and placed it next to the ad to make a point. (This happens sometimes. It's the way for the editors to "stick it to management," so to speak.)Laurahttps://www.blogger.com/profile/16963995103905491421noreply@blogger.com